COVID-19 is increasingly acting as a catalyst for society to explore ways of functioning without physical movement. Virtual reality (VR) is key to this evolution, as it allows us to interact with others on a daily basis to work, educate and entertain, all from a remote location.This emerging technology also raises a number of environmental, social and governance (ESG) implications, from a reduction in travel, social inclusion and a power usage.
In this issue of #WhyESGMatters, we look at how the pandemic is providing a platform for virtual reality to thrive, we discuss a number VR applications that could change the way we live in the years to come and we examine the related ESG implications of this technology.
1. Facebook, March 2014 4. Forbes, March 2020
2. Morning Star, July 2020 5. Eurostat, April 2020
3. BBC News, Oct 2017 6. Morning Star, July 2020
The advent of decentralised technologies (see chart below) over the past few decades has meant that one could work, be educated, find entertainment, buy things, or have access to healthcare from anywhere in the world. The pandemic is accelerating these trends and we can see the possibility of these technologies becoming growth stories in the age of living with COVID-19.
Technologies from the future, today
What is VR?
One such decentralised technology is Virtual reality (VR), which we believe holds much promise to be the next mass commercialized platform for communication and interaction across large distances. VR will be used to build new worlds and replicate the sense of “presence”, of being somewhere else within these new digital realms. This may now seem more appealing to consumers to try than a few months ago, replacing physical visiting of places or seeing people.
VR could fundamentally change the way we work, educate and entertain ourselves. This technology would not have been possible without the rise of the internet but we propose that VR could be even bigger, in terms of how it affects our lives, how it may affect the way society is structured and the way the economy works.
We believe that VR technologies will be used to augment a whole set of industries such as work, travel, education and entertainment. They will be the next stage of evolution in a trend of doing activities virtually, but in a more immersive way that mimics reality better. We discuss a number of VR applications below which we think will grow over the coming decade:
Conferences from 2D to 3D: Companies have been utilizing VR technologies to host conferences, improving user experience from a simple 2D stream. Microsoft, for example, recently hosted an education summit in VR, with 170 speakers and 2,000 participants over six days. The company says this took 9,000 cars off the road and saved 5 million miles of travel compared with holding a physical conference.
The future home office: Small homes mean working from home (WFH) can be difficult, due to lack of space: VR can make this easier. Facebook’s VR team recently showed how remote work might operate using VR by overlaying virtual screens on reality. The company’s CEO Mark Zuckerberg says that “VR and augmented reality (AR) is all about giving people remote presence”.7
Immersive education: Online education for schools and universities had become the only way to continue the term during the pandemic, often through online lessons. We are beginning to see VR applications being designed for education tooand could be the next stage of remote or in-class education. In addition, there are VR platforms that hold lectures and talks, which could be useful for universities.
Live entertainment: Musicians including John Legend and David Guetta have used VR technology (through MelodyVR and Oculus venues) to broadcast live events over earlier this year. We believe that live entertainment streaming technology may well progress to become fully immersive over the coming decade, blending live-action and computer-generated imagery (CGI).
Live arena and stadium sports: NextVR, a company recently acquired by Apple, has in the past used its technology to livestream sports such as NBA games from courtside into VR. During the FIFA Men’s World Cup in 2018, a number of broadcasters such as the BBC streamed it in VR, making viewers feel like they were in the stadium. We think that VR live sports has potential to gain in popularity in a post pandemic world.
Going to the movies: According to a survey by Morning Consult, 52% of moviegoers say cinemas should change with the times and embrace digital premieres.8 This could bode well for the future of movies premiering in VR. Netflix and Amazon Video already have VR apps, while Paramount and Lionsgate have arrangements to show movies with VR companies. Content platform owners, such as Apple, could also get involved, especially if they release a VR headset.
7. “Facebook teases a vision of remote work using augmented and virtual reality”, The Verge, May 2020
8. “Moviegoers split over theatre owners’ feud with Universal”, Hollywood Reporter, May 2020
Example: a brief history of VR products by Facebook/Oculus*
Facebook is one example of a company investing into VR technology. In 2014 they bought the Kickstarter funded VR start-up Oculus VR for a reported USD2bn while Mark Zuckerberg has set a very ambitious goal of wanting to get a billion people into this new potentially paradigm-shifting platform. Since the acquisition Facebook has continued to make improvements to its hardware portfolio (through their Reality Labs subsidiary), the company recently announced a number of products in this direction (see Table 1).
Table 1: A brief history of VR products by Facebook/Oculus
Source: HSBC, Facebook/Oculus VR
*Not an exhaustive list. The information provided does not constitute investment advice, financial advice, trading advice, or any other sort of advice.
As VR continues to emerge, it naturally raises a number of ESG implications, from a reduction in travel to social inclusion and an increase of power requirements from a growth of data and connectivity in society.
The most obvious advantage of the long-term VR success is the ability to eliminate or significantly reduce the need to commute or travel, the largest slice of our carbon footprint. Whilst not a perfect replacement, many in government, business, academia, and civil society may consider whether face-to-face meetings are absolutely necessary or whether they can be held virtually.
But whether that would mean less energy will be consumed in aggregate is questionable as VR server farms will still consume significant amounts of energy, but it is likely that our energy needs change substantially in a VR-driven world.
The more immersive VR becomes, the more “real” social interactions will seem. This will have implications for a number of industries. For example, entertainment activities (concerts, amusement parks etc.) will continue to exist – there will always be a premium price paid for the “real” thing – but it is possible that the many will be happy to “attend” or participate in an event from the comfort of their own home using VR technology.
VR is also to likely have a positive impact on the elderly by allowing them to participate in activities that otherwise would not have been possible, thus making them feel less isolated. Suppose an elderly individual is unable to venture outdoors for even something as simple as a walk, due to ill health. The outside world can be replicated in VR and experienced from the comfort of the home, easing the homebound isolation the elderly might otherwise experience.
VR technologies may have seemed a long way off in terms of widespread public adoption a few months ago, but the pandemic has given a platform for these technologies to flourish. Since VR is a newly emergent field that is significantly different to existing mediums in society, the extent of the social and health implications are still to be fully understood. This is uncharted territory for society. Today VR falls outside the regulations radar, but we believe this space could see more government oversight.
With the speed to development now quicker than ever, technologies that allow businesses and individuals to operate in a more socially-distant way should continue to rolled out. The application of VR has already shown how we can possibly operate virtually such as in work, travel, education and entertainment, whilst the positive impact of VR on ESG will also play a crucial role in people’s investment decision makings.
1. This report is dated as at 04 September 2020.
2. All market data included in this report are dated as at close 03 September 2020, unless a different date and/or a specific time of day is indicated in the report.
3. HSBC has procedures in place to identify and manage any potential conflicts of interest that arise in connection with its Research business. HSBC’s analysts and its other staff who are involved in the preparation and dissemination of Research operate and have a management reporting line independent of HSBC’s Investment Banking business. Information Barrier procedures are in place between the Investment Banking, Principal Trading, and Research businesses to ensure that any confidential and/or price sensitive information is handled in an appropriate manner.
4. You are not permitted to use, for reference, any data in this document for the purpose of (i) determining the interest payable, or other sums due, under loan agreements or under other financial contracts or instruments, (ii) determining the price at which a financial instrument may be bought or sold or traded or redeemed, or the value of a financial instrument, and/or (iii) measuring the performance of a financial instrument.
This document is prepared by or on behalf of HSBC UK Bank Plc (“HSBC”), 1 Centenary Square, Birmingham BI IHQ United Kingdom which is owned by HSBC Holdings plc. HSBC is incorporated under the laws of England and Wales with company registration number 9928412 and is authorised by the Prude ntial Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. This document is for general circulation and info rma tion purposes only. HSBC has prepared or arranged for the content of this document based on publicly available information at the time of preparation from sources it believes to be reliable but it has not independently verified such information. HSBC gives no guarantee, representation or warranty as to the accuracy, timeliness or completeness of this document or the information contained within it.
This document is not prepared with any particular customers or purposes in mind and does not take into account any investment objectives, financial situation or personal circumstances or needs of any particular customer. The contents of this document do not constitute investment, tax, accounting, legal or any other professional advice or any recommendation, nor is the intention of this document to sell investments or services or solicit purchases or subscriptions for them. You should not use or rely on this document in making any investment decision and HSBC is not responsible for such use or reliance by you. Historical data and analysis should not be taken as an indication or guarantee of any future performance analysis, forecast or prediction. Investing does come with risks and there’s a chance you may not get back what you put in.
You should consult a professional adviser in your jurisdiction if you have any questions regarding the contents of this document or if you need any help making investment decisions. You should not reproduce or further distribute the contents of this document to any person or entity, whether in whole or in part, for any purpose. This document may not be distributed to any jurisdiction where its distribution is unlawful.
No part of this document may be reproduced, stored in a retrieval system, or transmitted, on any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of HSBC UK Bank plc.
Did you find this article useful?