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Financial Education

Financial education through storytelling to empower younger generations

Fairy tales with a twist to help build financial confidence

Helping children to understand money and building financial confidence is an essential part of their education.

Our research shows that financial behaviours begin to develop from around the age of 7. To help parents, guardians and teachers give children a head start on building financial sense that will last them a lifetime, we've partnered with the award winning children’s author Emma Dodd to create 'Fairer Tales' a book with a modern take on traditional fairy tales.

The book twists the traditional fairy tales of Cinderella, Sleeping Beauty and Rapunzel so that the princesses no longer rely on Prince Charming to save them. Instead, it’s their financial acumen that gets them through, setting a positive example for both young girls and boys about the potential of women and girls to achieve their financial goals themselves. 


Psychologist's tips

Want more advice on how to teach your child how to be financially savvy? Try these tips from 'The Secret Life of 4 and 5 Year Olds' child psychologist Laverne Antrobus.

You can help develop your child’s understanding of money matters and encourage positive behaviours by:

  • Assigning jobs that result in a financial reward

  • Providing pocket money to get children interested in how to use money

  • Helping them to understand the value of saving towards something they really want

  • Picking up on their conversations about money and its value and dispelling any misconceptions about where it comes from

  • Keeping the conversation about money going, and particularly correcting views that one gender is more adept with money than another

Reading guide

Our research shows that almost a quarter of parents say they find it difficult to talk to their children about money. Use our handy reading guide to help start a conversation using Fairer Tales as inspiration.

E-book Download

Download 'Fairer Tales' on your eReader for you and your children to read


Download or stream 'Fairer Tales' here

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