Investment advice

With thousands of investments and providers in the market, it’s hard to know where to put your money. Even experienced investors can be unsure about how and where to invest. This is why many people see the value in paying for financial advice.

A trusted financial adviser could help to increase your confidence, to help you feel supported. Their advice could help you to save time, reduce complexity and – perhaps most significantly – take action. 

If, like many of us, you struggle with decision fatigue, seeking financial advice could be a great way to help you make a big decision. And by deciding how and where to invest your money, you could give your future self a well-deserved present.

At HSBC, we’ve designed a range of 3 investment advice services to help you make the most of your money. 

Whether you take advice online, by phone or face-to-face, you’ll receive the same level of quality from us. All 3 services feature the expertise of our qualified advisers. And all 3 services are regulated – this means you can be confident that the recommendations we make will be suitable for your needs.

When you seek advice from us, we’ll take the time find out about your current situation and attitude to risk so we can answer these key questions:

1. Should you invest?
   We’ll help you work out if you’ve enough money saved in case of emergencies before you start to invest.
2. How much should you invest?
   We’ll take a closer look at your finances to help you work out how much you can comfortably invest.
3. Where should you invest?
   We’ll recommend the right investment for your risk profile. 

Please remember, the value of investments and any income they generate can go down as well as up, meaning you may not get back what you invest. You can access your money if you need to, however you should aim to invest for at least 5 years.

Of course, not everyone wants to receive financial advice.

If you’re happy making your own investment decisions, you can buy funds via our online fund platform, Global Investment Centre, or shares via our online sharedealing service, InvestDirect. Both services let you research, build and monitor your own portfolio of investments. And both services are available via your online banking – so there’s no new passwords to remember.

And for an overview of the different ways you can invest in an ISA, take a look at our stocks & shares ISA page.